Chemical-free & Cruelty-free Bath & Body Essentials Range

Choonkar proudly flaunts a 100% chemical-free product range. However, chemicals are heavily used in most other beauty and skin care products as preservatives, and even the most popular brands profit through them under your nose. Let’s discuss some of the widely used chemicals you might be dealing with:

  • Parabens
  • Benzyl Alcohol
  • Sodium Lauryl Sulfate (SLS)

Say a big no to Parabens: Parabens are a class of preservatives widely used in cosmetics and pharmaceutical products. They are used to prolong the shelf life of products and to prevent bacterial and mould growth within them.  Parabens are linked to breast cancer in many studies due to its capacity to dis-balance the hormones by mimicking estrogen. They penetrate your body through the skin and remain within the tissue.

Hold on! They are not only bad for you, they are also bad for the environment. Recently, Parabens were found in the bodies of marine animals. It is likely that the products we use get washed into the sewage system and released into the environment. They have been found in water, soil, sediment, dust and fish too. You don’t want to be harming the planet and yourself for just a longer shelf life! 

Quit that Benzyl Alcohol: Benzyl Alcohol is a colorless and aromatic alcohol used as a chemical agent in Cosmetics as a preservative to stop the bacteria from reproducing. It may feel good using them as they are light and remove the greasiness from the skin, and wash off the natural protection layer of the skin along with it. They can be extremely drying and irritating to skin, and may even cause inflammation. They are also severely toxic and highly irritating to the eyes! You can usually spot Benzyl Alcohol in skin care products, cosmetics, topical drugs, etc! 

Bye-bye SLS: Love a foamy, bubbly face wash? I’ll tell you why you shouldn’t. Most face washes get their foamy consistency from a detergent and surfactant called Sodium Lauryl Sulfate, also known as SLS. Just like Benzyl Alcohol, SLS acts as an irritant and dries out the skin, and can be extremely harmful in case you have sensitive skin. Acne is one of the side-effects of using SLS-induced products, as they strip your skin off it’s natural protection layer. SLS is commonly found in face washes, shampoos, toothpastes, mouthwashes etc! 

No harm caused to animals: This is a special segment that we would like to put light on. Choonkar products are not tested on animals and we absolutely condemn the unnecessary animal lab testing for human needs. We support non-animal testing methods, which are far more predictive, reliable, and harmless. 

From Eye and Skin Irritation/Corrosion Testing on Rabbits to Skin Sensitization Testing on Guinea Pigs and Mice, some of the most universally popular brands still pay to test their products on Animals and we sure can be better than that.

We are proud to be part of a country like India that has banned domestic animal-testing for cosmetics, and very recently became the first country in South-Asia to promote ‘cruelty-free’ cosmetics by banning the import of animal-tested products as well. 

Choose Choonkar, and let your personal care come from a place of love, not from a place of suffering.

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